As a marketer, I loved this smart campaign from Ottawa race weekend. Who doesn't want to beat last year's time?
But as a runner...ack! A winter of not really training, repetitive injuries and a distinct preference for spinning and skiing over boring boring treadmilling means I was so not ready to even think about this race.
I can definitely improve my time....but do i really want to sign up? Run the 5? The 10? I'm so not sure.